Riad Daloussi knows what it takes to build a strong machinery supply network. As a Canadian entrepreneur with years of experience in farm and construction equipment, Riad Daloussi helps to connect international brands with the North American market. His work bridges continents and industries and his network is the engine behind it all.

If you're in the machinery business, you already know it’s not just about having great equipment. It’s about connections with suppliers, buyers, distributors, and partners. A strong supply network opens doors, reduces delays, and drives growth. According to Riad Daloussi, anyone can grow a winning network with the right strategies.

Here are 6 ways Riad Daloussi recommends to grow your machinery supply network and build a business that lasts.

1. Start With Trustworthy Suppliers

According to Riad Daloussi, everything starts with reliable suppliers. If your foundation is weak, you can't expand your network. Look for suppliers who deliver on time, provide consistent quality, and are easy to communicate with.

"Your first investment is trust," he says. "Your entire supply chain benefits from your supplier's accuracy if they consistently deliver."

Examine your suppliers carefully. Request references. If you can, go to factories. And after you have established that trust, keep it by communicating openly and doing business with respect.

2. Leverage Local Expertise in Global Markets

Working with local experts who are familiar with the market is essential when expanding into new areas, particularly abroad. Without this knowledge, companies might overlook logistical challenges, underestimate customer preferences, or encounter legislative problems.

This could entail collaborating with a regional distributor, agent, or consultant. These collaborators assist in navigating regional business etiquette, pricing structures, and customs. Investing in local expertise frequently leads to faster growth and more seamless operations.

3. Use Trade Shows To Make Real Connections

According to Riad Daloussi,Trade shows are still one of the most powerful tools in the machinery industry, 

“Nothing beats face-to-face,” he says. “Trade shows give you access to hundreds of potential partners in one place.”

Attending both local and international events can create real opportunities. Show up prepared with business cards, clear product info, and a solid pitch. Focus on listening as much as talking, great partnerships start with understanding others’ needs.

Following the event, swift response is necessary. A brief phone call or message maintains the progress and shows expertise.

4. Invest in Clear and Honest Communication

Clarity in communication can make or break your supply network. Misunderstandings, unclear expectations, and Blurry timelines often lead to delays, mistrust, and extra costs. The solution is straightforward: be transparent from day one.

Confirm all agreements in writing. Set realistic timelines. Be open about pricing, limitations, and delivery conditions. Treat every interaction as a partnership, not just a transaction. When problems arise, address them quickly and respectfully to build long-term credibility.

5. Stay Flexible As You Grow

According to Riad Daloussi, flexibility is key to long-term success in the machinery world. Market conditions shift. Shipping routes change. Technology advances quickly. Businesses that adapt to these shifts stay competitive and those that resist them fall behind.

“Don’t get stuck doing things one way just because it used to work,” he says. “Flexibility is how you survive and grow.”

That may mean trying new suppliers, adjusting logistics strategies, or rethinking your product mix. A network that evolves with the industry will stay strong and relevant.

6. Give Before You Ask

Shared value, not one-sided requests, is the foundation of strong networks. Helping others first, whether through introductions, resource sharing, or open advice, is an effective way to develop deep connections.

People are more willing to give back when they feel supported. Giving without expecting anything in return encourages maintaining relationships and trust. A value-first mentality like this turns transactions into relationships and establishes new opportunities.

Final Thoughts

Building a successful machinery supply network isn’t about luck; it requires strategy, trust, and consistent effort. Riad Daloussi’s approach proves that with the right mindset and actions, it’s possible to create strong, lasting partnerships that fuel business growth. His method emphasizes starting with reliable suppliers, working with local experts in global markets, using trade shows to make meaningful connections, communicating clearly and professionally, staying flexible through industry changes, and giving value before asking for anything in return. Whether you’re just beginning or scaling up, these principles offer a clear path forward. By applying them consistently, you can develop a supply network that runs smoothly, supports expansion, and opens new opportunities  one strong connection at a time.